Top 5 Fashion Games Performance in South Africa Q4 2023

In Q4 2023, the top 5 fashion games in South Africa displayed varied performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the weekly activity and financial performance of these popular apps.

Hair Tattoo: Barber Shop Game saw fluctuating weekly downloads, starting at 11.6K in late September and peaking at 16.8K by the end of December. Active users for this app ranged from 73.2K to over 101K, showing a steady increase towards the end of the quarter. Revenue remained minimal, with only a slight uptick in late November reaching $4.

Project Makeover demonstrated a consistent growth pattern. Weekly downloads surged from 7.4K to an impressive 18.6K by the last week of December. Active users followed a similar trend, increasing from 48.8K to 67.3K. Revenue for this app showed a steady climb, peaking at $12.4K in the final week of the quarter.

Makeover Studio: Makeup Games had a notable rise in weekly downloads from 9.4K in late September to 14.2K by the end of December. Active users also increased significantly, from 30.8K to 48.8K. Revenue saw modest gains, reaching up to $8 in the final weeks of the quarter.

DIY Paper Doll experienced a gradual increase in downloads, starting at 6.4K and reaching 7.2K by the end of December. Active users rose from 29.2K to 33.2K over the quarter. Revenue remained low, with minor peaks at $7 in early December.

Princess Hair & Makeup Salon saw steady growth in downloads, beginning at 675 and climbing to 8.6K by the end of December. Active users increased from 592 to 9.2K. Revenue was negligible, with only slight increases to $1 towards the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.